Financial Discounts Direct was established in 1996 by father and son, Alan & Paul Penny. Since Alan’s retirement in 2005 Paul has continued to run the business with the help of an experienced and dedicated team.
We provide a high quality, low cost investment dealing and information service to private investors who wish to make their own investment choices and purchase financial products on favourable terms. The business has evolved into one of the leading and longest standing discount brokers/platforms in the UK with over £200,000,000 invested on behalf of more than 15,000 clients.
Our aim is simple - to provide private investors with a low cost investment platform across a range of financial products, backed by a first class service. This approach has led to an enviable reputation amongst clients and product providers alike for our friendly and efficient service.