Company Profile

Financial Discounts Direct was established in 1996 by Alan & Paul Penny.  Between them they have over 65 years experience in the financial services industry.  

We provide a high quality discount dealing and information service to private investors who wish to make their own investment choices and purchase financial products on favourable terms.  The business has grown rapidly and is now one of the leading discount brokers in the UK with over £400,000,000 invested on behalf of more than 35,000 clients.

Our aim is simple - to provide top discounts across the widest range of financial products, backed by a first class service.  This approach has led to an enviable reputation amongst clients and product providers alike for our friendly and efficient service.